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In the past, for example, proprietors of a general store would naturally take a one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide better service.
One-to-one marketing seeks to reinvest marketing with the personal touch absent from many modern business interactions.
The Islamic State, better known as ISIS, had successfully lured them into a war zone.
recent estimates, roughly 20,000 foreigners have joined the conflict in Iraq and Syria.
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Of those, 3,400 are from the West, and many are young Muslims.
Driving this recruitment effort is ISIS’s slick social media campaign, which features selfies with cats and beheading videos, among other things.
One of the teenagers, Shamima Begum, had even communicated with an ISIS recruiter online before leaving for Syria.tried to counter ISIS’s digital strategy, with limited success, so one group is trying something new.
It’s called Affinis Labs, and it’s an incubator for startups, founded by Shahed Amanullah, a former senior adviser for technology at the State Department, and Quintan Wiktorowicz, a former senior director for community partnerships at the White House’s National Security Council.
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